Rare & Magical
UJI Tea Selection
In the middle of the 15th century, Uji teas became a reference brand, supported by the imperial family in Kyoto and by the Shoguns.
At the same time, the tea master Sen no Rikyu broadcast the "Wabi-tcha". And to meet the demand of tea masters, such as Sen no Rikyu, shade cultivation has been developed in Uji to produce the finest teas. This is how Tencha was born, a softer tea without astringency, from which Matcha is made with a bright colour and strong umami, an emblematic tea from Japan.